EVERY MOMENT COUNTS

Based on the best available government reports, up to 17 000 people are dying on South African roads every year. This includes about 3 000 children. In 2017, approximately 1 330 people were killed on the road in the Western Cape. This year, over 300 people have already been killed on Western Cape roads.

At an individual and household level, the cost these figures represent cannot be measured. They create a negative ripple effect on families and generations. At a macroeconomic level, the economic damage impacts everyone. For instance, the last reported estimated cost to the South African economy was a staggering R149 billion. This is roughly 5 per cent of our Gross Domestic Product but only represents the direct cost. The direct cost* includes the response of police, traffic, emergency medical services, forensic pathology services, fire and rescue and traffic management to a crash. It also includes justice system costs (e.g. there are approximately 1 000 new Driving Under the Influence cases and 100 new culpable homicide cases in the Western Cape every month), ER costs, hospital costs and morgue costs, as well as a loss of earnings costs.